Shortlisted Media

Get on the AI shortlist.

Your buyers ask ChatGPT, Perplexity, Gemini and Google which tool to pick, and get back a shortlist of 3–5 names. Those answers increasingly cite YouTube reviews. Shortlisted Media makes those videos across a network of business-buyer channels, aims each one at a real buying question, and shows you which AI answers cite them.

Why YouTube, why now

In our October 2026 baseline, an AI assistant with web search answered 29 small-business buying questions. 26 of the 29 answers linked YouTube videos.

The answers mostly cited independent reviewers and explainers, and rarely cited brand-made tutorials. Your own channel tells buyers how to use the product. A creator's video helps them decide.

"Is Navan good for small business travel management?"

Under "YouTube videos worth watching", the answer listed first:

  1. "Navan Travel Review for Small Biz (Pros and Cons)": "made specifically for small businesses"
  2. 2 other Navan reviews
Real answer from our baseline: Claude with web search, 2026-10-08. Answers vary from run to run, so we track them monthly.

How it works

01Map the questions

We list the 10–20 buying questions you want to win and check who AI answers cite today.

02Make answer-shaped videos

Each video is built around one question, with chapters named after it, clear spoken claims and a full description.

03Spread across channels

Different angles of the same question run across our channels: review, how-to, comparison and use case.

04Show the receipts

You get citation checks before launch and at 30, 60 and 90 days, plus a refresh when answers drift.

Packages

Shortlist VideoOn requestOne video on the best-fit channel, aimed at 1–2 buying questions. Includes citation checks before launch and at 30 and 60 days.
Shortlist StackOn request3–4 videos across the network covering 10–15 mapped questions. Includes 90 days of monthly citation reports and one refresh.
Shortlist CoverageOn requestOwned channels plus vetted outside creators each quarter, 20+ questions tracked monthly with competitor share-of-citation. Optional strategy for your own YouTube channel.

How we work

Get a free 10-question Shortlist Report for your category.

Get your Shortlist Report